8/25/2005 09:12:00 PM|||Jonthon|||

I signed up to go and have anti-drug ads pretested on me at the PRIME lab. After cleansing my and adding gel, they (I knew 2 of the 3 people, actually) attached a series of sensors to me, then screened anti-drug commercials. After each commercial, there was a brief Q&A section, open-ended. I actually laughed out loud during one of the commercials. They covered heroin, inhalants, smoking and smoking. I proceeded to attack and, if I do say so myself, destroy the targeting, messaging, conceptualization, and the very purpose of all four ads screened. Then they showed me some pictures that I had to choose three from. Then they had me identify audio and video segments from the ads. Then I had to identify the pictures I had chosen earlier. The declared purpose was to acknowledge rates of retention among 12-14 and 22-24 years olds. I took it as an opportunity to voice my distaste for the existence of such ads in the first place. Something is telling me that not too many participants go in with a loaded gun aiming...=)

After it was over, they gave me my reward (the real impetus for my attendance): $20. I made sure to note to them how coincidental it was that the prize was exactly the denomination I needed to get the smallest saleable amount of low-grade marijuana. Thanks, PFDA (you lying fucks). And thanks PRIME lab, for the good times!

|||112529665211881056|||Show me the muthafuckin money